BERNARD TSCHUMI/ 6 CONCEPTOS: DE-FAMILIARIZACION,SHOCK, DES-ESTRUCTURACION, SUPERPOSICION, CRUCE PROGRAMATICO Y EVENTO

Bernard Tschumi - Six Concepts Excerpt from Architecture and Disjunction 

CONCEPT I: Technologies of Defamiliarization :

In the mid-1970s small pockets of resistance began to form as architects in various parts of the world -- England, Austria, the United States, Japan (for the most part, in advanced postindustrial cultures) -- started to take advantage of this condition of fragmentation and superficiality and to turn it against itself. If the prevalent ideology was one of familiarity -- familiarity with known images, derived from 1920s modernism or eighteenth century classicism -- maybe one's role was to defamiliarize. If the new, mediated world echoed and reinforced our dismantled reality, maybe, just maybe, one should take advantage of such dismantling, celebrate fragmentation by celebrating the culture of differences, by accelerating and intensifying the loss of certainty, of center, of history. 

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